But in the mid ‘eighties after the Fullerton factory shut down, Japanese Fender-branded guitars began to flow into the UK shops. The only sales Fender wanted to destroy with their Japanese guitars, were those of Tokai, Fernandes, and other copyists. This was to avoid completely destroying sales of the American Fenders, which were still coming out of the Fullerton factory at the time. Depending on which early ‘80s American Strat you were looking at, the Japanese newbies were normally either of similar quality, or even better – and they cost a heck of a lot less. In the UK at least, the first Fender Japan reissues (from 1982, 19) were only available under the Squier brand. It was recognised pretty much immediately (even internally at Fender) that the initial Japanese Fenders were far better value than their USA-made counterparts. Fender would set up production in Japan and essentially copy themselves. The damage wreaked upon Fender sales by vintage Tele and Strat replicas from the likes of Tokai and Fernandes was profound, and the only way Fender could address it was by playing the copyists at their own game. They were the culmination of Fender’s response to super-accurate Far Eastern copies of old American Fenders. Possibly the best-known instruments in the Japanese Fender range were the ’57 and ’62 Stratocaster reissues – designated in the USA as the ’50s and ’60s Stratocaster reissues. She sleeps in a Freestyle (None Fender) Hard Case. Her action is to die for & the sound,Well, possibly one of the nicest sounding Strats we’ve ever had the pleasure of offering for sale. This lady in red has been cherished by its previous owner, with only mild signs of playwear. Here’s a gorgeous and pristine condition 1962 reissue Fender Stratocaster made in Japan, finished in glorious Candy Apple Red. A single nickel-plated string guide on the headstock.A blank or ‘FENDER’ branded neckplate, with both ‘Made in Japan’ and the serial number on the back of the neck just above its junction with the body.Kluson-style vintage machine heads with nickel plating, oval pegs, and no branding.Individual routings in the body for each pickup – i.e.Generous body contouring with plenty of arm and chest relief, and usually, relatively lightweight.A pre-1964 style ‘spaghetti’ Fender logo on the headstock.A vintage tremolo/vibrato bridge held to the body with six crosshead, dome-top screws, and featuring Fender-branded saddles.A 3-ply white/black/white scratchplate – held to the body with 11 screws.Three single coil pickups with staggered-height alnico (mid-greyish), unchamfered pole-pieces.A honey-colored finish on the maple areas of the neck (as opposed to pale, unstained wood).A ‘slab’-type (thick) rosewood fretboard with truss rod adjustment at the body end of the neck, no truss access above the nut, and no ‘skunk’ stripe on the back of the neck.A Granny Smith apple dipped in our Hawaiian Sea Salt caramel, dipped in white chocolate and dusted with Oreo cookie crumbs.A Granny Smith apple dipped in our Hawaiian Sea Salt caramel. A Granny Smith apple dipped in our Hawaiian Sea Salt caramel, dipped in 60% dark chocolate and topped with a peanut brittle crunch with sprinkles.A Granny Smith apple dipped in our Hawaiian Sea Salt caramel, dipped in 60% dark chocolate, swirled with white chocolate and sprinkled with our seasonal inspired sprinkles.A Granny Smith Apple dipped in our Hawaiian Sea Salt caramel, dipped in white chocolate and sprinkled with our own cinnamon sugar.A Granny Smith apple dipped in our Hawaiian Sea Salt caramel and dipped in a 60% dark chocolate.A Granny Smith apple dipped in our Hawaiian Sea Salt caramel, topped with macadamia nuts and drizzled with a 60% dark chocolate.Granny Smith Apples dipped in our classic Hawaiian Sea Salt Caramel - enjoyed in seven different ways!
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